Chrysler

In the face of the current shaky state of the auto industry, Chrysler could try to increase profitability and improve stability by retiring some models while adding value to existing mid-range trims. This means a possible realignment of the Dodge Avenger and Chrysler Sebring lines. In its plan dubbed ‘Fight Back’, Chrysler might cut the top trim levels of the Avenger and Sebring, while some of their features might be shifted to previously mid-range models.

Some of the key changes in the plan include eschewing the 3.5L V6 for a more efficient four-cylinder. This could improve fuel efficiency by as much as 4 mpg to 30 mpg. That’s hefty savings of up to 15%. Combining better features such as navigation, upholstery and entertainment options with a more efficient powertrain could make a more attractive package with improved value. Still, it remains to be seen whether Chrysler’s vehicle models can improve their competitiveness against other better-selling cars from the likes of Honda, Toyota and Nissan.