Rolls-Royce has always been known as the brand of car that you should buy if you want to rub shoulders, elbows and hips with the rich and famous. Today, Rolls-Royce cars are no longer produced by the same company that started the Rolls tradition for luxury and performance. It is now a subsidiary of BMW and so far, the prestige brand continues to churn out great cars. The newest addition is the 101EX which is based on the Rolls-Royce Phantom-based concept car unveiled at the 2005 Geneva Motor Show. According to the BMW subsidiary, the new addition to their lineup completes the Phantom family. The automaker is confident that the new car which will be manufactured starting next summer will be a success. Ian Robertson, chairman and Chief Executive Officer of Rolls-Royce said: “The Phantom has the top end of the market all to itself. It has no competitor of any significance in this industry.” This statement was translated by Edmunds to: “Frumpy Maybach is no threat, leaving Rolls-Royce free to expand the Phantom family whenever and however it chooses.”
The leading online source for auto information’s take on the new Rolls-Royce goes like this: “We find the Bentley Continental GT a lot more attractive than this Phantom-based coupe. But in this case, it really doesn’t matter what we think: Rolls-Royce is confident it can sell every Phantom derivative it builds.”
Extraordinary model!
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